So if you’re in the planner world, you may be familiar with the term “unicorn”. If you’re new to the planner world you may be wondering what this means exactly? Well, it is a term used to refer to someone’s dream planner that they wish to have, a planner that is very rare and hard to find. This “unicorn” may also bring them to a state of “planner peace” (planner friends please correct me if I’m wrong here).
A few weeks back, someone on the Kate Spade Facebook page was mentioning that she was explaining what her unicorn was to her boyfriend. To be brief, her boyfriend in turn said that she was not looking for her unicorn but instead for her “giant panda” (and some other endangered animal). He had hit the nail right on the head!
Ever since I became part of this planner community, I have always questioned the use of this word. It didn’t seem to fit! A unicorn is an imaginary, fantasy creature. It does not exist! Therefore saying that an aqua Malden is you’re unicorn never gelled with me. Perhaps it is hard to find, but it does exist and is therefore still attainable. So maybe we should start calling them “green turtles”, or “blue whales”, or “Jaguars”! Pick any endangered species, unfortunately there is a long list!
Now that I have found a name (or names) appropriate for those kinds of planners, I can share with you my list of true “unicorns” 🙂
- “Whipped cream” medium Gillio compagna
- Zipped a6 Touch Me Van der Spek
- A Gillio clutch made in the same way as the Pineider “Juliet”, with the same pocket layout.
- Filofax Originals in pocket size
- All Filofax styles in A6 size